Jewellery Technology & Machinery - JTM
WILL TECHNOLOGY DRIVE JEWELLERY -
SALES IN THE FUTURE ?
JTM BUREAU

The Technology & Machine tool Industry is in for achieving the title of a "Shape Changer" in the gem and jewellery sector. In the current economic scenario where the demand for jewellery is at its low especially with the US and Europe still hanging in a state of slowdown and alternative products and services including lab grown diamonds making a silent but grand entry into the jewellery segment is a cause of worry not only for the industry members but also for the end users. While the purchasing power among the young gen is on the rise fuelling a demand for procuring premium and luxury products and services, is the demand graph for purchase of jewellery still growing among the class. Is the young generation of today truly interested in buying Natural and heavy weight jewellery and will Gold, Diamond and Gemstone truly become a preference for the Young.

All these questions and more are changing the very dynamics of jewellery making and marketing and the Jewellery manufacturers and Tech providers alike are pooling in their resource and talent to answer these very relevant questions with "What Next". It is indeed true that technology has brought with it a 'new' demand for jewellery and has been hugely successful in adhering to the tastes and preferences of the consumer, giving buoyancy to the skill sets of jewellery manufacturers and marketers. Some of the most important innovations for the sector in this century such as 3D printers, CAD CAM, Scanners and screening devices have indeed elevated the very essence f jewellery manufacturing and in turn has brought back the aspirations of the consumer to try something new; New in shape, size, weight, colour, material etc and this phenomenon thanks to the advent of technology has made manufacturers and service providers "thinkers". The entire sector is now thinking and strategizing to be continuously innovative and strive to reach the magical terminology called "excellence".

Industries other than jewellery has been using this technology for quite sometime now and this technology has the ability to produce customised orders and jewellery pieces that had to be cast in solid metal can be manufactured in hollow shapes reducing their weight and amount of precious metal used. This technology also gives the advantage of rapidly making complex designs and can be modifies and produced within no time . The Jewellery Industry uses computer-aided design (CAD) and computer aided modelling (CAM) in computer technology to aid in the design and especially the drafting (technical drawing and engineering drawing) of a part or product. Current CAD/CAM software systems are capable to present 3D solid and surface models. Modern CAD/CAM packages can also frequently allow rotations in three dimensions, allowing viewing of a designed object from any desired angle, even from the inside looking out.

CAD/CAM is used in the model design of complex creations of jewellery as well as in simple patterns. CAD/CAM has become an especially important technology within the scope of computer-aided technologies, with benets such as lower product development costs and a greatly shortened design cycle. CAD/CAM enables designers to lay out and develop work on screen, print it out and save it for future editing, saving time on their drawings. Stereolithography and other hard model technologies are the future of the jewellery industry. Leading jewellers effectively use CAM "service bureaus" that specialize in prototype output.

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