• Fischer Measurement Technologies (India) Pvt. Ltd has been servicing the Indian gems and Industry for quite some time now. Please share with us your experiences and how has the Indian Industry evolved, as today technology such as 3D printing, has become prominent in the country.

We started our operations with our own subsidiary in India in April, 2006. We started our journey with single office in Pune with just three people. Today with support of our customers, we have moved to our own office in Pune. We have also opened regional offices in New Delhi, Kolkata, Bangalore and Chennai and have our engineers stationed in all major cities of India. The journey so far has been very encouraging and exciting. We are proud to be associated with leading players of jewellery manufacturing, assaying and retail.
The fact that we are growing and expanding pan India is testimony of the fact that Industry has evolved over a period of time. Apart from metros cities, we have now penetrated in smaller towns as well, which we would not have imagined few years back. Jewellery Industry is now opening up and adopting new technologies as it helps them in improving the quality and reliability of their end products in terms of purity and competiveness.


• How do you see India as a potential for your products and which are those products of Fischer Measurement Technologies (India) Pvt. Ltd. that you see a potential market in the country?

As I mentioned our journey so far has been very successful and we are growing year on year basis as a result of our untiring focus on product quality and after sales service. We see our product reliability and after sales service as two major pillars of our success and we will continue to focus on these aspects. I am proud to inform you that in our Global Group the success of Fischer India in Jewellery Industry has been very well acknowledged and we are getting full support from our Management to continue to serve Indian Jewellery industry.
FISCHER brand is synonymous with offering high quality, reliable, accurate and precise products for the nondestructive analysis of gold, silver and other precious metals. Hence our EDXRF instruments (in which we have wide range of products starting from basic Proportional Counter Tube based instruments to high end SDD (Silicon Drift Detector) based instruments with motorized and programmable X, Y and Z axis models) are the most potential products for India. We are very successful with our EDXRF products in India in all segments of the Industry like Manufacturing, Refining, Assaying and Retail. We are market leaders in India for these products and we feel there is still a huge potential for our products for years to come.


• How important are shows and exhibitions for you and do you see business growing after participation in such shows?

We see exhibitions as an important part of our marketing strategy for showcasing our products to potential customers. It gives us an opportunity to interact and demonstrate our products to large numbers of customers from different states in on go.We also look at exhibitions as an important source for feedback from our existing and prospective customers. We get to know about wishes and needs of the industry and then we try to provide solution for their needs.
On an average we participate in around 8-10 exhibitions every year and we see it as very effective medium of reaching to our new customers. Generally after every exhibition we see an increase in number of enquiries and also increase in the number of orders especially from new customers. We feel this is due to the fact that during exhibitions we are able to demonstrate our customers - the features, quality and value addition that our instrument offers to them vis a vis competition.