Jewellery Technology & Machinery - JTM
Amrit Gems Tech Pvt. Ltd.

Naresh Balani
Director - Operations & Marketing Amrit Gems Tech Pvt. Ltd.
Mr. Naresh Balani, Director, Amrit Gems Tech Pvt. Ltd. opines on the strengths and challenges faced by the Indian tech sector and talks about the road ahead. An exclusive:

Technology and Machinery sector in India is evolving and competing with International tech manufacturers. Your opinion on the growth of indigenous manufactured tech products and the 'make in India' initiative of the government?

The introduction of several reforms by government of India to create possibilities for getting Foreign Direct Investment (FDI) and foster business partnerships through 'make in India' initiative has created a very positive sentiment in almost all manufacturing segments, with a direction and an opportunity for India to become a manufacturing hub

India is poised to become the global hub for jewellery manufacturing. What according to you are the important factors that are responsible for the growth of the Indian jewellery sector?

The important factors according to me is
 • Easy Availability
 • Low cost production
 • Highly skilled labour.
 • World's largest cutting and polishing centre for diamonds
 • Supportive Government policies
 • 100 % FDI
 • More than 300000 small & big Jewellery Manufacturing Unit Spread across India

How important is service efciency levels when it comes to distributing and selling state of the art tech and machine tools in India? Are the Indian manufacturers geared for the same?

Service efficiency levels are actually the most important aspect for any business. To prove it I can give an example of our company being in this industry since 1984, we have never felt the requirement of our sales team as our products and services are world class and of International standards. Our strength is the "After Sales Service" that has made our products globally acclaimed highly preferred. Yes, Indian tech manufacturers are definitely geared to offer world class after sales service.

What are the challenges faced by Indian tech and machine tool manufacturers in comparison with International distributors and what are the steps to overcome the same?

The small machine tool manufacturers need an effective distribution channel to showcase indigenous manufactured tech products to the world which we have been lacking for years. Channels like International exhibition and trade shows are pathways along which products travel from producers and manufacturers to ultimate consumers but for Jewellery machinery manufacturers participating in International trade shows is still a problem due to high cost and no proper logistics available to transport to and from Machines Internationally. International trade shows have actually been pathways for the gem and jewellery Industry right from jewellery manufacturers and suppliers to consumers for a long time. This is not the case when it comes machinery and tool manufacturers.

What is your advice to the Indian Manufacturers to expand and grow among the Indian gem and jewellery sector?

Remember If we lose quality in Technology and Machinery sector, we lose quality in jewellery manufacturing. One thing we need to understand very clearly is that the Industry cannot achieve a high level of excellence without the machine tools segment being very strong. So we need the best of support from GJEPC and of course the government of India

Requesting all jewellery manufacture ring units to support the 'make in India' initiative of the government and try to maximize the production with Indian made machines.

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