The Italian Trade Agency (I.C.E. in Italian) is a public body with the task of promoting, facilitating and developing Italian commercial trade with other countries in the world, supporting the internationalization of Italian firms and their consolidation in foreign markets. I.C.E. activities are financed by public funds with the Ministry of Economic Development providing both directives and supervision, and, to a lesser extent, by the same companies that use its promotional services in terms of advice, information and assistance.
ICE provides information, support and advice to Italian and foreign companies.
In addition to its Rome headquarters, ICE operates worldwide from a large network of Trade Promotion Offices linked to Italian Embassies and Consulates and working closely with local authorities and businesses.
Getting to know the markets through I.C.E. information service:-
The acquisition of information about markets and trading opportunities is the first step companies must take in order to select areas and forms of intervention abroad. I.C.E., with its network of offices all over the world, collects information through continuous monitoring of commercial flows and investments and processes data provided by Italian and international organizations, like the Bank of Italy, ISTAT, U.N. and the World Bank.
To make inroads and take root in markets:-
Market Analysis (personalized market research, information on surveys on products, etc.); Assistance and Operational Support (research on other parties, confidential information on potential partners’ reliability and solvency, setting up meetings with other selected parties, carrying out procedures according to local regulations); Company Promotion (advertising, company and product presentations, setting up symposia and press conferences).
To be present in international markets with I.C.E. promotional activities:-
Through international fairs, missions by exporters, congresses, communications and other initiatives in the Public Promotional Programme. I.C.E. increases business opportunities and supports companies taking root in markets, improves the image of the ‘Made in Italy’ brand and promotes industrial collaboration and foreign investments in Italy.
I.C.E. assists Italian companies in activities of international co-operation in order to facilitate access to financing by international Organisations and to stimulate joint-venture opportunities and industrial and technological partnerships.