As diamond suppliers, manufacturers and retailers
are warned to improve transparency to
consumers around lab-grown and natural
diamonds, Presidium, an industry-leading manufacturer
of diamond and gemstone testing devices, is seeking
industry reviewers for its ASSURE-certified Synthetic
Diamond Screener (SDS II).
Presidium's SDS II is a portable, affordable option for
companies that want to ensure that the diamonds they sell
are clearly identified as either mined or lab-grown. It has
been awarded the coveted ASSURE Tested Certification
Mark and is the only ASSURE diamond verification
instrument that retails for less than US$1,000 and delivers
100% accuracy on the synthetic diamond referral rate. It is
suitable for both loose and mounted stones, including
melees as small as 0.02ct, and can detect lab-grown from
mined diamonds in just two seconds.
The recent launch of the ASSURE program comes as
news agency Reuters reports this week that the US Federal
Trade Commission, which investigates allegations of
deceptive advertising, has sent warning letters to eight
companies to insist they distinguish in advertisements
between diamonds from mines and those made in
laboratories.
Speaking about the ASSURE program, DPA CEO Jean - Marc Lieberherr said: "Through the ASSURE program,
we will support the diamond trade, from independent
jewellery retailers to large diamond manufacturers, to
make informed decisions on how to ensure that
undisclosed laboratory-grown diamonds do not enter their
natural diamond supply chain."
The ASSURE programme is a joint collaboration between
the Diamond Producers Association (DPA) and Signet
Jewelers. Each instrument is tested on the ASSURE core
sample, a highly contaminated sample made up of 1,000
natural diamonds and 200 synthetic diamonds including
very challenging synthetic stones, some of which are not
yet available on the market.
Established in 1979, Presidium was the first company in
the world to launch numerous gemmological instruments,
and is committed to researching and developing state-ofthe-
art instruments for the benefit of the industry. Its
market-leading products include innovative diamond
testers, coloured gemstone testers, gemstone gauges
and portable carat scales.
Presidium is looking for testers specifically across
Europe, the Americas and Asia, and the SDS II
machines is available for a one-month free road test
in return for a review that the company can post
online. If you are interested in taking part, please contact
FACETS on london@facetspr.com.