Jewellery Technology & Machinery - JTM
GJEPC Organizes India Pavilion
With 40 Leading Gem & Jewellery Players

The leading jewellery event in North America, JCK Las Vegas, hosted the India Pavilion organized for the 16th consecutive year by the Gem & Jewellery Export Promotion Council (GJEPC).

This year, 40 gem and jewellery exporters participated at the “India Pavilion” showcasing a wide variety of trendy, unique and innovative jewellery made especially for the US market. The India Pavilion was located at JCK’s Passport & Diamond Plaza.

Mr. Pramod Agrawal, Chairman, GJEPC, said, “The USA is a significant market for the Indian gem and jewellery industry. India exported US$10.58 billion worth of Gem & Jewellery products to the US in 2018. The rising GDP growth, employment rate and private consumption expenditure in the US have contributed to the rise in India’s exports of gems and jewellery to the market. It is believed that this momentum of US demand will continue further, and this is a good sign for Indian gems and jewellery exports. USA alone is expected to shell out $5.2 billion on the jewellery category this year, a whopping 31% increase over last year, as reported in its annual survey by NRF (National Retail Federation), with Mother’s Day estimated to see record spends and the good news is that India caters to over 19% of the US market’s jewellery demand.”

For India JCK Las Vegas has been a significant platform to further strengthen its network and improve its exports to the USA. It is also an opportunity for Indian exporters to understand the latest trends in the market which helps them to come back every year with trendy and innovative products for the buyers here. With top manufacturers participating at India Pavilion, buyers here will get to see products of the highest quality including loose diamonds, loose coloured gemstones, plain gold jewellery, pearl jewellery, silver jewellery as well as diamond and coloured stone studded jewellery.

This year, the India Pavilion at JCK had some special attractions. It featured an exclusive India Design Gallery, showcasing some of the most magnificent jewelry pieces created for the U.S market. The theme was COSMOS, a representation of U.S. consumer trends in 2020. The jewelry featured a variety of cosmic elements in intricately crafted rings, pendants, earrings, bracelets and more. You can find India Design Gallery within India Pavilion at booth no. 44063/61, 45062/60.

“The India Design Gallery highlights some of the finest contemporary jewelry available from India today. The jewelry, designed and manufactured in different parts of India, has one thing in common— it is timeless jewelry for the world. Indian jewellers and craftsmen cater to the most demanding customers across the globe. India’s ability to satiate any kind of jewellery requirements has always amazed the world. This has been possible due to Industry’s willingness to embrace and adopt the latest technology,” Says Colin Shah, Vice Chairman, GJEPC

The Jewellery at India Design Gallery at JCK have been designed by the Designers of Artisan Awards , a Design led initiative by GJEPC. Artisan Awards recognizes and rewards the best in jewellery design and celebrates highest level of artistry, innovation and individuality, elevating jewellery designers to their rightful status of artists.

Talking about the Jewellery pieces showcased at the India Design gallery, Milan Chokshi, Convener Promotions & Marketing GJEPC said, “Every jewel piece at the India Design Gallery is a manifestation of designer’s vision . The Artisan Awards is a carefully crafted and curated intellectual property of GJEPC that gives Indian designers an opportunity to unleash their sheer talent and shine. As part of the design galleries across the world, these pieces will be a showcase of India’s ascent as a dominant player in the world of jewellery design.”

Today, the Indian gem & jewellery industry is at its pinnacle. India’s overall gem & jewellery exports for the year 2018 accounted for US$ 39461.07 million. All thanks to its 5 million workforce. For this industry, ethical business practices precede any other practice. ‘Business with Conscience’ has been their mantra for decades now and it indeed reflects in the efforts taken by the industry to adopt measures for the wellbeing of not only its workforce but also initiating several other programs for the greater good.

Indian G & J Industry and GJEPC have invested heavily in its workforce by adopting high standards of modernisation, safety, cleanliness and other socio-economic benefits such as, medical facilities, employment generation and second-to-none training programs for workers amongst others.

“We as an Industry and also the apex gem & jewellery body of the Country strongly believe that our greatest resource is our talented workforce. We continuously strive to upgrade their lives through several socio-economic benefits for them as well as their families,” added Colin Shah.

The prime activity of GJEPC is to promote the Gem & Jewellery products in the International markets. Over the years, it has involved in organising a number of important trade shows held in the country like the India International Jewellery Show (IIJS), IIJS Signature, India Gem & Jewellery Machinery Expo (IGJME). The GJEPC also organises India Pavilions – participation of a number of companies under the GJEPC banner - at various leading international shows like JCK Las Vegas, Hong Kong, Basel, and several others worldwide. Various product-specific Buyer-Seller Meets, sending and hosting trade delegations and sustained image building exercises through advertisements abroad, publications and audio-visuals are some of the other trade promotion activities undertaken by the Council.

The Indian industry has also been taking self-regulation measures. GJEPC launched ‘My KYC Bank’ portal for total transparency in operations. ‘My KYC Bank’ is a centralised KYC repository-cum-exchange platform for the gems and jewellery industry. So far the trade bodies that are part of the MyKYCBank include GJEPC, Bharat Diamond Bourse and the Antwerp World Diamond Council and DMCC.

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